The clothing and garments industry of the Philippines is one of our top export products in the last decade. Our quality materials and ingenuity have paved the way for local brands to compete globally. The Perfect White Shirt is a Filipino clothing company that is both young and fun. Their amazing t-shirt designs have garnered them success over the past 5 years and are now ready to take on the international market. Here’s a short interview with TPWS.
Who owns TPWS?
The brand is owned by Mr. Philippe Arenillo and Mr Ryan Chester David
How did the brand start?
The Perfect White Shirt is a modern garments and design company which started in February of 2007. It started with Ryan’s quest of finding “The Perfect White Shirt” for his girlfriend which ended of him having to produce his own “The Perfect White Shirt”. The company started out by offering plain shirts to friends and family which eventually became known through Multiply and word of mouth. After some client suggestions and motivation, TPWS eventually came up with their first graphic design release – the “Little Miss Schools and Courses” line. The company also started offering shirts for different niches and began venturing out to various retail markets.
What are the main products of The Perfect White Shirt?
The Perfect White Shirt’s main products are Graphic Designed Shirts that caters to every kind of personality. We are very proud that we offer locally made and high quality shirts with world-class designs.
How do you market your products?
We dwell on the power that Digital Media offers. We use Facebook, Twitter and other social networking sites to promote the company and our products. Through these mediums we can deliver our preferred message to our target market at the right time.
Who is your target market?
We cater to every individual. As we always say, “There is a Perfect White Shirt for everyone.”
Is it for local or exporting consumers?
We cater mostly to the local market but a growing number of our product percentage is being exported for the international market.
What are the current countries you cater to?
We have a small number of resellers in the United States which we are working to increase by next year. We are also eyeing on tapping our neighbors in Asia.
Where can they get your products?
As of today, The Perfect White Shirt has 6 retail outlets around the metro namely in: Trinoma, Market Market, Glorietta, Alabang Town Center, Robinson’s Place Manila and in University of Sto. Tomas.
What makes The Perfect White Shirt different from the other companies in your industry?
We are a very young company composed of fun individuals. Our fun translates into passion and our passion translates into excellence.
If consumers are not getting your products what are they missing out on?
They are missing out on the worldwide search on finding “The Perfect White Shirt”.
Check out their other T-shirt designs at http://perfectwhiteshirt.com/
About John Dela Cruz