We have compiled a list of the top exports for small-medium scale businesses in the Philippines. If your business is in any way related to the products listed here then the opportunity to grow your business is very promising. The next step is advertising your product to a global audience through our trade community for exporting prospects.
Below are just some examples and ideas under each of the top exporting categories. Hit the comments section below if you want to include additional items that you think are also part of our top Pinoy products. You could also advertise your own brand in our website by sending an email to firstname.lastname@example.org
Woodcrafts And Furniture
The Philippine’s woodraft and furniture products are probably the most unique exports we have. Because of the formal and informal training of our furniture workers, we have a different styles and designs coming from all corners of the country. This industry has shown a steady growth of 11% per year for the past decade making it a truly surging export of the Philippines. (examples are woodcarvings, rattan and bamboo furniture)
Our agri-food exports continued to strengthen as we pursue aggressive courting of markets like the US and Middle East. We have been affirmed as one of the top agri-food suppliers in Asia after exploring markets in Halal for our products. Sugar exports of the Philippines has been at its highest last year (2011) compared to the past 3 years and increased by 21% compared to 2010. The Aquino government has also been supporting different agri-products such as banana, sugar and rice exporting.
Marine Food Products
Being an archipelago the Philippines has miles and miles of shoreline surrounding seven thousand plus islands. Marine food products are naturally one of the strong points of the country. Health-conscious consumers are always looking for organic and healthy products such as organic sea salt, seaweeds and other commodities.
Coconut Water And By-Products
The Coconut water and coconut by-products industry is another strong exporting opportunity for the country. The coconut water industry has experienced a massive leap in sales reaching up to 300% increase compared to the total exports in the same period last 2011. The US has continued to be our top buyer, 2 US beverage companies are now eyeing major investments in the healthy drink business. In my opinion, creating our own brand would greatly benefit the country by promoting our trademark instead of just being a supplier.
Fish and Shellfish Products
Marine and aquaculture products accounted for 27% of our total food exports and it has continued to see growth in the exporting industry. The country is still producing majority of the total global production of Milkfish or Bangus. Some of the main aquaculture products of the Philippines are tuna, milkfish, shrimps and prawns.
We have millions of “kababayans” overseas who are longing for their native Pinoy household products that they have grown up with. Overseas Filipino workers are the main target market for our household exports. The industry has also experienced a leap in sales to other non-Filipino buyers around the world. With the right kind of marketing, our beautifully designed home items can continue to attract more foreign buyers.
Clothing And Fashion Accessories
Pinoy-made clothing accessories and articles of apparel are also lucrative exporting products. As of April 2012 our clothing and accessories industry has amassed a total of $151 million in earnings at the start of the 2nd quarter. It is our second top export the top being the electronic industry.
Natural Health Products
The natural health products industry is a trillion-dollar global market. People are now getting more health conscious these days resulting to a boom in the natural health product sales. Our Filipino health products has tremendous potential to penetrate the global market. The USA, Europe, Middle East are great targets for exporting our products. Some examples of our natural health products are the malunggay extracts, virgin coconut oil, organic soap and natural fruit extracts to name a few.
Processed Food And Drinks
Although our food exports are behind compared to our other Asian neighbors, experts believe that we could catch up to them and even become one of the top food exporters in the region. To be able to do this Philfoodex president Roberto Amores says that we must increase our investment on Agri-Food products and target new markets. We also need to spend more on promoting our exports, the Philippine government has also shown support by allocating 80 million for development activities and exporting promotions for our Pinoy products.
Electronics And Gadgets
Since the boom of computer accessory exports in 2008 the Philippines has seen this industry as one of the fastest selling products we have. The electronic industry remains the top selling product of the country accounting to 51% of our total exports. Although forecasts expect growth to slow down by 5-10% this 2012, Semiconductors and Electronics Industries in the Philippines (SEIPI) continues to believe in the continuous growth and expansion of the business.
other top exports of the Philippines consist of Gold, Petroleum, Automotive parts and accessories, Semiconductors (large-scale business)
Advertise your brand
As mentioned above, the most important aspect of selling and exporting is to promote or advertise your brand to reach a global market, the sure way to accomplish this is through internet marketing. If your business is about one of these top exporting products then send us an email at email@example.com so we could advertise your brand in the ManilaTrade business portal. Want to suggest more products and ideas under these categories? Hit the comments section below.